𝐖𝐇𝐀𝐓 𝐈𝐒 𝐓𝐇𝐄 𝐀𝐑𝐓 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐀𝐋𝐋𝐈𝐀𝐍𝐂𝐄 𝐀𝐁𝐎𝐔𝐓?

For 35 years, I have been an independent artist. I grew up in an artist family and yet, from a young age, I developed a strong rejection of art. Perhaps that is precisely where the origins of my work today lie.

Alongside the art market, I sold my own works and independently researched beyond galleries, museums, foundations, and collections. In doing so, I recognized something decisive:

People who have previously had no access to art can be reached in a playful way through a good story and 𝐥𝐞𝐝 𝐢𝐧𝐭𝐨 𝐚𝐫𝐭. Bringing people together was something I was born with. My great-grandmother was a Salonière in the palace of Catherine the Great. For me, this is not a profession, but a 𝑷𝒂𝒔𝒔𝒊𝒐𝒏.

During the lockdown, I studied 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 and, in parallel, developed projects such as 𝐅𝐢𝐧𝐞𝐬𝐭𝐲𝐥𝐞𝐫, 𝐂𝐚𝐛𝐢𝐧𝐞𝐭 𝐀𝐫𝐭 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 and 𝐂𝐚𝐛𝐢𝐧𝐞𝐭 𝐀𝐫𝐭 𝐂𝐢𝐫𝐜𝐮𝐢𝐭.

In 2024, the question 𝑾𝒉𝒂𝒕’𝒔 𝒚𝒐𝒖𝒓 𝑭𝒂𝒎𝒆 𝑭𝒂𝒄𝒕𝒐𝒓? brought me back to my own story. At 𝐖𝐨𝐫𝐥𝐝 𝐀𝐫𝐭 𝐃𝐮𝐛𝐚𝐢, I was once again asked:

𝐖𝐡𝐨 𝐩𝐚𝐢𝐧𝐭𝐞𝐝 𝐭𝐡𝐞 𝐩𝐚𝐢𝐧𝐭𝐢𝐧𝐠𝐬?

𝐖𝐡𝐲 𝐚𝐫𝐞𝐧’𝐭 𝐲𝐨𝐮 𝐨𝐧 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐞𝐭?

𝐖𝐡𝐨 𝐚𝐫𝐞 𝐲𝐨𝐮?

I wrote my biography, two books about my life and my story with Dubai, and began formulating my life's work as a concept.

After 20 happy years in Dubai, and with my 𝐆𝐨𝐥𝐝𝐞𝐧 𝐕𝐢𝐬𝐚 𝐟𝐨𝐫 𝐀𝐫𝐭𝐢𝐬𝐭𝐬, this developed into:

𝐀𝐑𝐓 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐀𝐋𝐋𝐈𝐀𝐍𝐂𝐄

In 2026 established the

𝐀𝐑𝐓 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐀𝐋𝐋𝐈𝐀𝐍𝐂𝐄

It connects 𝐁𝐚𝐧𝐤𝐬, 𝐰𝐞𝐚𝐥𝐭𝐡𝐲 𝐛𝐚𝐧𝐤𝐢𝐧𝐠 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐚𝐫𝐭𝐢𝐬𝐭𝐬 through artistic bank cards and creates an independent, authorized public platform for artists, alongside galleries, museums, collections, and foundations.

Because for me, this is one of the central tasks of the art market:

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐚𝐟𝐟𝐨𝐫𝐝 𝐚𝐫𝐭, 𝐛𝐮𝐭 𝐰𝐡𝐨 𝐡𝐚𝐯𝐞 𝐧𝐞𝐯𝐞𝐫 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐢𝐭.

That is precisely where the 𝐀𝐫𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 begins.